We are predictable, we humans, and we assign greater value to limited-time offers. In addition to the bonuses, there will also be a free-to-enter tournaments organized on a regular basis with daily guaranteed cash prizes, on some of the best games around. Promote bonuses and free plays Promotions are offered by casinos for a reason - to get people playing their online games. Keep your guests close and your competition closer. Use a good landing page Your landing page is the first thing users see when they hit your website.
1. Start with planning.
A constant merry-go-round of promotions, and those ponies lose their luster. Guests are no longer excited. When you spend money you can no longer measure, you stop being able to adjust, react, and improve your bottom line.
When it comes to promotions, choose quality over quantity. Go back to the drawing board and remind yourself of your objectives. Evaluate if and when promotions fill those objectives, and get ahead of the game. You get the point. Brand colors, typeface, name, tone, personality — make sure that promotion speaks to guests in your voice.
And the more unmistakably yours, the better. We are predictable, we humans, and we assign greater value to limited-time offers. And buzz creates action. Choosing the right start and end dates can have a big impact.
Run it too long, and it loses its punch. We know gamers index high for risk-taking behaviors. So, while many of us love a good mystery, your audience really loves a good mystery.
Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize. Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation. Another benefit to using mystery in your promotions? So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics. A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes.
Out of the ordinary — and that can include downright wacky — is the name of the memorability game. In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word of mouth, and, ultimately, creating a bigger audience for your next promotion.
The stakes are higher than you may think. If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR. In fact, treat your staff as your customer. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand.
Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car — or another prize so cool your target audience just has to check it out — and showing it off outside your casino?
Where are the customers you want to acquire? Did the promotion create incremental revenue? Did you see a lift year over year? What type of players participated? Were expenses in line with revenue, or were they too high? Did the promotion attract new member signup on the day of the promotion? How was slot occupancy? Within the week, while everything is still fresh, make sure to gather info from the people closest to the promotion.
You know when you go to a supermarket and you want to know what food tastes like before you purchase it? You really appreciate the "try-before-you-buy" sections, and with the majority of online casinos, there is a facility to play for free money.
Promote it, and players will stay with the casino. If your users are gamers of any kind, they will respect and value a big win. If there is a record jackpot to be won on a certain online casino slots game, don't be shy, talk about it. Some games have a higher chance of a big prize than others, perhaps due to the number of reels on a slots game, or the quality of players in a live blackjack game.
Casinos will likely mention the recent jackpots won - exploit this, and don't be afraid to direct your users to the places where the money is biggest. Affiliate marketing is all about using your advertisers to strengthen the relationship between you and your users because they will recognize you as the authority you are in online casino marketing, and keep coming back to you for new offers.
There's no point in pushing an online casino game you don't know or understand. That's like the bit in the film " Lost in Translation " where Bill Murray's character is asked to star in an advert for Japanese whiskey.
He does his best to get into the spirit of the advert, but something is wrong, and the over-zealous director keeps stopping him and making him read the lines slightly differently. The reason is, he didn't give a damn. As cool as Bill Murray is as an actor, this isn't how you want to seem in your affiliate marketing. You have to choose online casino games that make you passionate and happy - otherwise what's the point of running a website promoting them?
Marketing casino ideas only work if you have the commitment. This goes hand-in-hand with point 4. You need to be in the thick of the action yourself, if you are to appreciate the products you are promoting. They say that the best promoters are the people who actually love the product; for this reason, you have to boost your knowledge of the casino industry by playing online casino games.
It stands to reason, really. A publisher who does not understand what he is promoting will be found out quickly, whereas someone who can tell users a step-by-step way route through a game is far more likely to win their trust, and so more clicks. You are, of course, free to use SEO keywords to attract more people to your site - in fact, it's something we would recommend you do.
Making sure you are on the first page of Google's results is the first step to having a successful site with plenty of hits and a consistent affiliate income from online casinos. Google is getting smarter, and can work out when a website is trying to trick it with an abundance of SEO keywords.
Use them selectively, and you will be rewarded in time. Your landing page is the first thing users see when they hit your website. If you've decided to use online casino marketing ideas and join an affiliate program, why not mention this on your landing page? Advertising can be great when it's done tastefully, and a good-looking landing page can not only get people coming back to your site, but can also get people clicking straight to your CPA ads, if they're placed on there.
If you can possibly get a sign-up deal with the advertiser that gives you an edge on the competition, do so. An exclusive deal is great, although almost as good is a deal that is shared by you and a few other publishers.
There are plenty of these on Online Affiliate World. Thanks to our bulging contacts book, we've been able to get some of the world's top online casinos to offer deals that are exclusive to those who sign up with us. We can deliver the best results for your site. Sometimes the best casino marketing ideas are the simplest. When posting an article, whatever you do don't forget to use meta-tags to mention the theme of the article, but also the advertiser.
It's the meta-tags that search engines look for, and it's those that get you higher, or lower, on the results list. Keep them concise, but remember to mention all the key points of the piece. It's not just about games that you like - also get behind the casinos that give you the biggest buzz. If you really like the way one casino has designed its user experience to take people on a journey of discovery, promote it. If another casino, according to trusted reviews like those on Online Affiliate World and our sister site CasinoSmash , has superb customer service, promote it.
It's not about going by your gut feeling, it's about knowing with your heart and head which is best, and then taking on all the other marketing ideas for casinos we've already listed.